SOLD OUT!
Brewers of Alt Beer in Düsseldorf will occasionally, and secretly, brew a special, extra malty, extra hoppy version of their beer and only announce it the day before its release. It’s known as ‘sticke’ – German slang for ‘secret’
BEAU'S ALL NATURAL BREWING CO. executed an Ontario version of this event Thursday, September 9, 2010 by secretly releasing an amped up version of FESTIVALE – our summer seasonal beer which recently won a GOLD medal at Mondial de la Biere in Strasbourg, France. FESTIVALE PLUS is brewed with lots of extra malts, lots of extra hops – including a first wort hopping, and aged extra-long on oak.
FESTIVALE PLUS was made available in a limited amount at the brewery and select restaurants and bars — the brewery as well and the majority of places did sell out in one day, in keeping with the ‘sticke’ tradition. The Kingston Brewing Co. was first to let us know their supply had run dry (4:08 pm), and we heard from numerous sources over the rest of the day and evening as each of the places finished their keg. We even got a panicked phone call 10 minutes before the brewery’s 6 pm close asking us to stay open so a customer could get there in time to buy two jugs of the Sticke... but when he arrived and saw the final six jug on the shelf and bought ‘em all,— making Sticke a total success!
Our thanks to the following for participating in our Ontario Sticke experiment... Arrow & Loon, Atomic Rooster, Ballygiblins, barVolo, Blueberry Hill, Bryden’s, C’est What, Chancey Smiths, Cheshire Cat, Golden Kiwi, Highway 61, Imperial Cafe, Irene’s Pub, Kingston Brewing Co, Old English Pub, Play, Queens U Grad Club, Salamanders, Stone Cellar, The Branch, The Crown, The Rhino, Town on Elgin, Wellington Gastro Pub, Whalesbone and Woolwich Arrow.
"As Beau's continues to grow, we get to have more and more fun.” says Steve Beauchesne of BEAU’S All Natural Brewing Company, ”This is a great example of a crazy idea come to life."
Keep your ear to the ground next summer for news of the next Beau’s Sticke Altbier batch, to be released on ... well, if we told you, it wouldn’t be a secret, would it?
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Available at...
- No longer available!
- Thanks to everyone for making the Sticke a success!